Binance Introduces Pump.fun-Style Token Sales with Four.Meme Partnership

Binance Introduces Pump.fun-Style Token Sales with Four.Meme Partnership

Binance announced on July 14, 2025, the launch of a new token sale mechanism inspired by the Pump.fun model and implemented in partnership with the Four.Meme platform. The system, called Bonding Curve Token Generation Event, is available through the Binance Wallet app.

The model sets token prices based on a bonding curve, meaning the price automatically increases as more users participate. This is Binance’s first official use of such a structure. The first project using this setup will be announced on July 15, 2025, via the official Binance Wallet X account.

During the event, users can purchase non-transferable tokens with BNB. After the event ends, tokens can be traded on Binance Alpha. Placed orders cannot be canceled, and BNB used for purchases remains locked until the event concludes.

To participate, users must hold Binance Alpha Points and a BNB balance in their wallet. Binance states this model aims to offer a more transparent and accessible process for token sales while limiting the use of bots and automated trading strategies.