PublicSquare launches Cryptocurrency Treasury as a Service for merchants

PSQ Holdings, Inc. (NYSE: PSQH), operating under the brand PublicSquare, has announced a partnership with IDX Advisors to launch its Cryptocurrency Treasury as a Service (TaaS) for businesses in the PublicSquare ecosystem. The collaboration combines PublicSquare’s distribution network with IDX’s crypto technology, enabling merchants to integrate cryptocurrencies and stablecoins into their operations and access custody, trading, and yield-generating services.

The TaaS platform provides companies with secure digital asset management, automated crypto-to-fiat conversion, and regulatory compliance, without relying on centralized intermediaries. PublicSquare will also use IDX technology for its own digital treasury.

Michael Seifert, CEO of PublicSquare, stated that the partnership positions the company at the forefront of digital financial transformation. IDX will provide outsourced Chief Investment Officer services led by Ben McMillan, Co-Founder and CIO.

The initiative responds to growing demand for digital payments and stablecoins, with EY-Parthenon projecting a global market volume between $2.1 trillion and $4.2 trillion in digital payments by 2030. PublicSquare will host a virtual analyst and investor day on September 25, 2025, detailing the TaaS service and the company’s strategic plans.