Trump family enters crypto market with $WLFI worth $5 billion

The Trump family has recorded significant paper gains following the launch of the $WLFI crypto token issued by World Liberty Financial. According to an analysis cited by The Wall Street Journal, their holdings could exceed $5 billion after Monday’s international trading.

World Liberty Financial was founded by Donald Trump Jr., Eric Trump, and Barron Trump, along with Zach and Alex Witkoff, sons of U.S. diplomat Steve Witkoff. President Donald Trump is listed as a “co-founder emeritus,” an honorary title within the project.

The $WLFI tokens were initially sold to investors in October 2024. After Trump took office in January 2025, his administration began easing regulations in the crypto sector. In July, holders voted to list the tokens on cryptocurrency exchanges.

On Binance, the token traded between $0.20 and $0.30 on its first day. At the peak price, the Trump family’s stake was valued at over $5 billion. In March, the company announced it had raised $550 million through token sales.

$WLFI is promoted as a tool to provide access to financial services without traditional intermediaries such as banks.